Why are digital marketing skills a must for modern students? Did you know? All the content and images you see online including the ads that pop up on your screens every few minutes while you're surfing all in one way or the other related to digital marketing. Digital marketing The buzz word. The trend that's breaking all the records also because it's everywhere or at least wherever there is the internet. So, what not start with understanding what exactly the term digital marketing means and then see why it is one of the things modern students need to learn! Digital Marketing- definition and concept Now, let's get one thing clear. Digital means "in the virtual world" that includes domains like social media, and search engines. Just like traditional marketing, yet slightly different from it, digital marketing is an umbrella term for all the techniques and strategies that businesses use to promote their products or services online. The idea is to attra