Is learning digital marketing skills worth it for students?

 

Why are digital marketing skills a must for modern students?

Did you know?

All the content and images you see online including the ads that pop up on your screens every few minutes while you're surfing all in one way or the other related to digital marketing. 

Digital marketing The buzz word. The trend that's breaking all the records also because it's everywhere or at least wherever there is the internet. So, what not start with understanding what exactly the term digital marketing means and then see why it is one of the things modern students need to learn!

Digital Marketing- definition and concept

Now, let's get one thing clear. Digital means "in the virtual world" that includes domains like social media, and search engines. Just like traditional marketing, yet slightly different from it, digital marketing is an umbrella term for all the techniques and strategies that businesses use to promote their products or services online. The idea is to attract an audience (especially the target audience) and generate leads. However, the approach is different because the medium is different.

Digital marketing is a broad sector with career opportunities for everyone. So, if you're creative or technical, there's something for you in digital marketing.

 Aspects of Digital Marketing

Skills are the only prerequisite if you want to stand out in this industry. Anything digital, as of where we are now in terms of technology and development, is an ever-evolving domain. What technology or technique worked a few years ago, might not be as effective now. And what seems to be a profit-making strategy might fail to generate leads in the future. So, as a digital marketer, you will be using several techniques and tools, and updating your knowledge and skills becomes necessary. 

Some common skills and/roles that you must have come across and that relate to digital marketing as a career include-

 1.     Search Engine Optimization

 

The total number of Google searches daily easily shoots over 60,000. Now, this 5-digit number isn't surprising for most of us because we are all contributing to it actively. But for a digital marketer, this number is gold. For every Google search that might happen in a day from any part of the world, SEO ensures that your website ranks first. Several factors like the website's loading speed, keyword optimization can lead your website to perform poorly SEO-wise. The whole point behind making content and website SEO friendly is to get more traffic, and ultimately revenue. SEO helps in strengthening brand awareness and performance online.

1.     Digital Analysis

 

This area is all about analyzing and reporting marketing data through digital channels on which any brand holds a presence. Whether through social media platforms or display ads, data analytics employ marketing analytics to identify and understand the customer journey and hence empower marketers to build a comprehensive marketing strategy around the same.

 

2.     Email Marketing

 

Email is still one of the most influential online tools for lead generation. What better than reaching out to people with a beautifully drafted Email. Companies these days create email newsletters, a strong and effective strategy for turning followers into customers.

 

3.     Page Design

 

Have you heard of landing pages? Designed to initiate a "call to action", a landing page is a standalone web page specifically designed for marketing or advertising campaigns. Several reasons make landing page design a big deal, one of the most important ones being "increasing conversion rate of your marketing campaign".

Page Design is a career in itself and several creative people are already doing a great job in these roles.

 

4.     Content Marketing

 

Content is the modern gold. And content marketing involves the creation and promotion of content tailored to attract a wide audience. Everything you see online, from YouTube videos to blogs, is content. High-quality content is a prerequisite for establishing a positive brand image, and not to forget the revenues.

 

5.     Social media marketing

 

A few years back, who knew these platforms where we engage with our friends and family will be the biggest hotspot for advertising.  Taking Facebook as an example, digital marketers can conveniently reach millions of users across the globe. These platforms allow marketers to directly communicate with their prospective clients. Guess what, anyone would enjoy the attention and personalized marketing. This allows marketers to manage client's social media presence, boosts lead generation, and hence, brand popularity.

 

6.     Affiliate marketing

 

Affiliate marketing is a marketing scheme, or rather a modified version of "earning profits through commission".  The "make money while you sleep" marketing approach is all about promoting the products and services of other businesses. More than 15 percent of the e-commerce revenue is attributed to affiliate marketing (source: Business Insider). Just promote what you like, and you will be earning a piece of profit from every such sale.

 

7.     Hosting infrastructure management

 

Hosting services are high in demand, thanks to the large proportion of enterprises adopting cloud-based services.  Hosting Infrastructure encompasses IT solutions for web development, web hosting, and application over the internet, that help organizations reduce operational costs (incurred in setting up of enterprise infrastructure). 

 

….and the list goes on.

 

Why learn digital marketing?

 

Everything is shifting online, and businesses in all sectors are focused on developing a robust online presence. And, how's that possible without digital marketers?

 

Digital Marketing is here to stay, and so, learning digital marketing skills is worth it! Some of the reasons are-

 

1.     Digital Marketers are high in demand (with 69 percent of companies all set to bite more digital marketers).

2.     With immense knowledge about online tools and platforms, digital marketers can easily start their own business or can promote existing businesses. Right from maintaining SEO- friendly websites, to marketing to the target audience.

3.     Owning to the massive demand for digital marketing professionals, it is a highly paid role with a high growth prospect.

4.     Digital Marketing is easy to start a career. You don't need degrees, all you need is practice and expertise in essential marketing techniques. The portfolio is an essential aspect of this career.

5.     Anyone into digital marketing gets to work on a new project every day. Digital Marketing is all about creating internet trends. And just like those trends, the work of digital marketing professionals is dynamic.

 

Conclusion

 

Digital Marketing is a vast and evolving field, that caters to all kinds of people whether as a service or as a profession. With a world of opportunities, the element of "variety" makes digital marketing all the more fascinating. As a content marketer, you should be a master in writing blogs while a social media marketer should be able to run effective social media promotion campaigns.  So, if you're someone who loves to experiment, digital marketing is the field for you.